So We Are Done, What Do We Do Now?

So you are done with your campaign or project, how do we find out if we succeeded or not? With PR is is more difficult to nail down a measurable ROI, so we turn to evaluating the outcomes. RIO stands for “return on investment,” with business it is easy to find a financial value that can stand for the profit vs investment value. Measuring success in PR is a little bit of a grey area. It could be social media increase, website traffic, or message consumption. This doesn’t necessarily constitute ROI. This is when evaluation jumps in.

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